Pete Gombert, from Balihoo, a cool local franchisee automation marketing company, wrote a great article over at The Idaho Statesman. In it, he said;
"Many aspiring franchisees assume that their biggest challenge will be executing within the franchise system, but they quickly find that while running the system is important, the ultimate challenge is translating national strategy to address variables in a local market."
Great franchisors already know this. Average franchisors have to learn it. Below-average ones, just don't get it. If you are a franchisor, do you get it?
Read the rest of the story over at The Statesman