• Executive Summary-features the highlights of your plan and sells your idea in two pages or less.
  • Company Summary-a factual description of your company, ownership, and history.
  • Products (or Services or both)-describes your products and/or services and how they stand out from competitive products and services.
  • Market Analysis-provides a summary of your typical customers, competitive landscape, market size, and expected market growth.
  • Strategy and Implementation-describes how you will sell your product, how you will put your plan into action, and establishes milestones.
  • Management Summary-provides background on the management team, their experiences, and key accomplishments.
  • Financial Plan-contains key financials including sales, cash flow, and profits.