The best franchise websites are great at a couple of things. Do you know what they are?
If you're looking for a franchise, what are you hoping to find when you hit a franchise website?
And, if you're a franchisor, what are you hoping that visitors to your site do?
Great business websites do the following:
1. Entice the visitor to stay on the website to keep learning about the product, service, or in this case, the potential opportunity to go into business.
2. Get to the point (whatever that may be) so the visitor can make a decision on whether to "Learn More" or move on to another website or opportunity.
In addition, the franchise website must do something else.