July 03, 2008

The US Economy VS. The Franchise Industry

                                       

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The President of The International Franchise Association has some pretty darn positive things to say about how well the franchise industry has weathered the economy, in the past. He talks about those great 2001-2005 Franchise growth charts. Matthew Shay is supposed to say positive things about franchising, no matter what is happening. If I was the President of The IFA, I would probably do the same thing. Or, would I?

Keep reading, please.......

Continue reading "The US Economy VS. The Franchise Industry" »

July 02, 2008

Franchise Cereal. Was $3.00 A Bowl A Little Much?

                                                   

Last year, I received a couple of phone calls concerning a young franchise called "Cereality." I put forth my serious consulting voice and suggested rather strongly to these fine folks that called my office, "Are you really going to take a food franchise that sells Cocoa Puffs for $3.00 a bowl, seriously?" I mean I am a pretty skeptical guy to begin with, so let's knock 20% off of my opinions on any new franchise...but CMON!!! {One little detail that I don't want to forget to mention. The investment amount is OVER $200,000 for one of these cafe's.} Quite the bargain.

My friend, and marketing buddy, Sean Kelly, is reporting that one of Cereality's franchises recently closed. Sean is really sad. Read his breaking franchise news, here.

I am so happy that Cereality didn't purchase a sponsorship on my new food franchising website, Franchise Flavors!

Read an article about "Hot" franchises, and why you don't buy them, here.

July 01, 2008

Franchise Marketing: Do You Offer A Monday Through Friday Business?

                                           

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If you happen to own or work for a franchise company, are you finding it tougher to find future franchise owners? Is our tough economy impacting the number of inquires you are receiving from interested parties? Is it becoming tougher and tougher to differentiate your franchise concept from the other 3,000+ concepts that are looking for new franchisees?   

If so, please keep reading.........

Continue reading "Franchise Marketing: Do You Offer A Monday Through Friday Business?" »

June 30, 2008

The Franchise King Blog: Reaching Out To My Readers...

                                       

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As we head towards the July 4th holiday weekend, I thought that it would be a nice time to reach out to you, for some suggestions. First of all, I hope you feel that I am doing a good job with The Franchise King Blog. But, could I be doing better?

I would love to hear from you. What am I doing right? What am I doing wrong? Are there topics that relate to the world of franchise/small business ownership that need to be discussed? Are there specific topics that would really help you? Do you have any franchise/small business professionals that you would like me to interview, so you can learn more about them? I am interested in any comments, criticisms, or suggestions that would help this blog be even better.

Two ways to offer suggestions:

1. Publicly-Just use the comment  area below

2. Privately- E-mail me personally at franpro@sbcglobal.net

Thank you!

June 28, 2008

Some Interesting Trends To Ponder

The economy. Downsizings. New small business start-ups. All of this is discussed briefly by Rich Sloane of StartUpNation {He is the co-founder.}

Are more people starting their own businesses after losing their jobs? Are people changing the way they commute? A good read.   

Read it here.

More about downsizing. Here

June 26, 2008

3 New Franchise Concepts Added As Sponsors!

    

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According to a Press Release that went out yesterday, there are some new choices out there, if you are a franchisor, trying to make some noise online. {Oh Yeah. It is my Press Release!}

Anyway, I would like to showcase 3 obviously brilliant franchisors that have just come on board as website sponsors, and the new websites that they are helping to sponsor:

Maid Brigade- Green Cleaning!

J's Pizza Market-Take+Bake

Kitchen Tune-Up- Greening Kitchens!

Congratulations on a good decision...

Any other brilliant franchisors out there????????????

More stories related to marketing:

Read about a great franchise PR firm

Marketing Ghana Style

June 24, 2008

Bloggers Unite! No More Freebies!

                               

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Greetings fellow bloggers! It is time to all band together, and demand equal pay.{Or some kind of pay}
Please keep reading, as I think you will like what I have to say...

Continue reading "Bloggers Unite! No More Freebies!" »

June 23, 2008

Franchise NewsBlast. Interesting And New!

                                                                      

I recently learned about a Canadian software development company that just introduced an interesting Franchise News alternative for marketers, bloggers, and franchisors. Similar to Mixx, and Digg, one may post franchise news items  into Franchise NewsBlast, and like MIXX and Digg, have community members vote the story up.In the last few days I have sent a few in, and I really like this idea, and the smooth platform. The site also has a clean look. This is not for individual franchise promotion. It is for news. Take a peek...Franchise NewsBlast.com

Official Press Release

So....Who Runs The Franchise King Blog?

  • An energetic Cleveland, Ohio franchise consultant by the name of Joel Libava, who's been described as principled, ethical, intense, skeptical, passionate, connected, fearless, dedicated, and innovative. This is Joel's main blog, and he discusses franchise investment tips, traps, and trends, hoping to add something of value to the franchise industry. His consulting firm works with those interested in exploring their franchise ownership options. He is also an innovative marketer, who's many projects can be found at www.Joel Libava.com
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