The US Economy VS. The Franchise Industry
The President of The International Franchise Association has some pretty darn positive things to say about how well the franchise industry has weathered the economy, in the past. He talks about those great 2001-2005 Franchise growth charts. Matthew Shay is supposed to say positive things about franchising, no matter what is happening. If I was the President of The IFA, I would probably do the same thing. Or, would I?
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