www.Business.Gov Goes Green

Is going Green a fad? Or is it something bigger. Bigger than us? Ever since I wrote about a franchise out of California {Big surprise there} that is franchising it's solar energy business, I have been receiving emails from folks that want to know more about it. And..this is really telling, my posts about solar energy franchises are still the most read about on this blog. Now, the US Government...

Is starting to really take this green thing seriously. As a matter of fact, the Business.gov website, a great resource for small business start-ups,  has decided to produce an entire section on  starting your own Green business. The section starts out like this:

Start an Eco-Friendly Business

Resources for start ups and entrepreneurs

• Learn about Starting a Green Business
• Read the Green Guide for New Businesses
• Get Energy Saving Tips and Resources
• Read about Successful Green Businesses

Having a section like this shows me that this Green thing is certainly not being looked at as a fad, by the government. This section also shows some case studies of specific green businesses, including some well known ones like Ben and Jerry's {A franchise!}, to all of us.

New GREEN Franchise Website Just Launched!

I suggest that you start thinking about adding a Green component to your business start-up plans. Get in on this today. You will help the environment, help your future customers/clients, and even help yourself.

Comments

[Joel Libava]

Hi Eve,
Thank you so much for chiming in. In just a couple of short years, this "greening" has really caught on. Like you, I am on the lookout for what you call "greenwashing." Maybe between the two of us, we can help keep the green in business, clean!
I will check out your articles, and let's stay in touch!
Joel Libava

[Eve Lopez]

Thanks for all this fabulous information, Joel. What I have noticed is that more and more every day businesses are starting to offer green/environmental products as well as information about the sustainability and ethics of their own company. For example, Exxon just recently launched a campaign to drive users to their projects on "clean energy." Of course so much of this is "greenwashing." What is clear, though, is that big companies are betting that "green" is not just a trend, but a serious commitment to the future.

I wrote a short how-to guide on green marketing that speaks to this subject; would appreciate any feedback. Again, thanks for this great information.

Eve Lopez
Associate Editor, Work.com & Business.com
http://www.work.com/green-marketing-8515/

[John Border]

Hi there

I run a site Grants For Small Business ( http://grantsforsmallbusinessguide.com ).
I believe it would be beneficial for both of us if we do blogroll link exchange.

Here is the Description for the Link Exchange

Title Grants For Small Business
URL http://grantsforsmallbusinessguide.com

thanks
John Border