Jerry's Page

My late father, Jerry Libava, was an early franchise consulting pioneer, and this page is dedicated to him....

 

After being downsized from Physician's Weight Loss Centers in 1989, and helping over 300 franchises open, Dad decided enough was enough.{Of corporate America} He had been in corporate America for 25+ years, and decided to use his business and franchise expertise by starting his own business. Dad took a drive in the country with my Mom, Judith, and it was on that ride that they decided to go forward with a business start-up, and came up with a name-International Franchise Development. He opened it in 1990. He found a couple of franchise consulting projects that lasted 6 months at a time, and really enjoyed them.

In 1991 he found a gentleman by the name of Howard {Howie} Bassuk, who had recently started to put together a group of franchise and small business professionals interested in helping others find franchises to buy. Frannet was formed. My Dad was joined by folks like Gordon Dupries, Rick Eggleton, Joan Young, and a couple of others from Southern California.

My Dad brought Frannet into Northeast Ohio, and ended up helping a sizeable number of local area residents find dynamic and appropriate opportunities in the world of franchise ownership. He showed these folks how to do the research required to make an informed decision, and introduced them to local resources in banking, law, and accounting to help them lower their risk even further. My Dad 's reputation was always stellar. He refused to "sell." He guided, and gently coached others, who were pretty full of fear, with the thought of investing their own money into a business of their own.

After being downsized {fired} myself, from a franchise industry management position in 2001, my Dad offered to let me be a partner in his consulting business, and an opportunity to take it over, one day. Well I did take it over, renaming it Franchise Selection Specialists Inc. I became a member of Frannet, and here is where it gets interesting....

Frannet was good at one thing, and that was training. Howie was a master trainer, and taught me well.

But My Dad taught me the important stuff :

1. Never "sell" franchises...let the candidates you are working with control most of the process
2. It does not matter if I like the franchise concept. Is it right for my candidate?
3. Don't present one opportunity over another because the finder's fee is more. Present the right concepts to the right people...it all comes out in the wash!
4. Do NOT brand yourself as Joel Libava-Frannet. Brand yourself, and your company, first.You just happen to be a member of a group.
5. Don't worry what others in Frannet say. Stand up for what you believe in.

Before my Dad succumbed to Lung Cancer in June of 2007, we discussed my future plans. I told him that they probably would not include staying with Frannet.  He agreed that I should think about going out on my own. {He always said I was alone anyway} Ok. He didn't just agree. He cheered me on!

In 2006, Howie wanted to sell Frannet, and for a brief period, a Venture Consulting Group looked at purchasing it. That deal fell through, and interestingly enough two of the guys from Frannet, that were supposedly representing our group did an "end around" play, and bought Howie out, themselves. It got pretty ugly, and most of the members were not happy about the way this transpired. By this time the group was in a state of flux anyway, because there really had been no leadership, or direction, for a while. I was at the point {as were many others} to where I couldn't convince myself that membership in a group like this made sense financially. Then the "new" ownership wanted to convert Frannet into a franchise.
{My Dad told me Frannet had been a franchise all along anyway}
Well, a competitor of Frannet's had been a franchise for years, and in that company, there were numerous class action lawsuits and angry franchisees, for things like lack of support, and unauthorized income claims. So this certainly did not feel right.

After some very minor soul searching, and with the support of my Dad, I left Frannet in July of 2007, and have not regretted it at all. I can now put my energy towards my business, as opposed to trying to fix an organization that had served it's member's well for a time, but, sadly, had deteriorated in my opinion way too much for me to make a difference. Since my departure, other members have left, and there will probably be more.

Please only support local businesses....like mine....

Why would you want to work with a franchise consultant from Georgia, or Minnesota, or even Cincinnati? What are the chances that an out of towner knows anything about Northeast Ohio business? More importantly, how could an out of towner know what franchises are already here, and what franchises left, because they couldn't make it in our unique economy. Finally, do you really think an out of town franchise consultant really cares about Northeast Ohio, and placing the right kind of businesses here? 

One member that has stayed on with the group is a guy who has an office in Cincinnati.  His name is Dick Munson. My Dad told me a story of how this guy called him crying the blues one night, saying that he did not think he could make it as a franchise consultant in Frannet, and that he may have to close his office. My Dad gave him some suggestions, and support, as he did with many of the membership. He, I am sure, appreciated it, because he ended up staying in Frannet, and doing pretty well. To show his gratitude, this gentleman recently purchased the Cleveland/Akron area.{Or Frannet gave it to him} So, now he is now going to compete directly against a Libava, and has hired some folks to work Cleveland. Classy, huh? One guy is a former franchise salesman who lives in Kentucky. He may just be the franchise industry's first "traveling franchise broker." He will pay Cleveland a visit a couple of times a month, try to find folks that want to get into a business of their own, and convince them to work with him. There is supposedly another guy, but I have no info on him.

Competition tends to bring out the best in people, so I am sure it will help me. What this Cincy dude has decided to do is something that I would have never even thought of doing. That is because my Dad taught me about ethics. Please only support local businesses. And local residents.

My Dad really enjoyed a Cleveland non-profit facility called The Gathering Place, in Beachwood, Ohio. Here is what their mission is:

"The Gathering Place is a nonprofit, community-based cancer support center, serving the social, emotional, physical, and spiritual needs of individuals with cancer and their support network."

I will donate $50 every time I am able to help someone get into a franchise of their own to The Gathering Place, in loving memory of my Dad.

{If you or anyone you know would like to work with a Northeast Ohio franchise consultant, and get FREE help finding some terrific franchises to own, please contact me at 216-831-2610/email franpro at sbcglobal dot net. Thank you!}